GRAPHIC DESIGN - Morocco National Football Team Social Media Rebrand
Morocco National Football Team Social Media Rebrand
The Twitter Challenge
A fellow Sport Deisgner on X(formerly Twitter) called African sport designers to celebrate African football through art by joining a design challenge to promote AFCON and showcase our creativity
ABOUT
As a sport graphic designer, I recently had the opportunity to join the social media design challenge to rebrand Morocco National Football Team. The goal was to celebrate African football through captivating art and visuals. By participating in a design challenge focused on promoting the AFCON (African Cup of Nations), i aimed to showcase my creativity while highlighting the team’s spirit and passion for the game.
Year
2024
Client
Twitter Design Challenge
Services
Graphic Design
Project
Morocco National Football Team Social Media Rebrand
Description
Morocco’s social media presence during the AFCON tournament was a masterclass in digital engagement. The rebrand incorporated striking visual elements that celebrated both the team’s identity and African football. From dynamic match-day graphics featuring star players to culturally rich fixture designs, every post was a visual treat. The campaign effectively used social media to build excitement, share match highlights, and create a sense of community among fans.
Key elements of the rebrand included:
- Culturally rich aesthetics: Moroccan design elements were seamlessly integrated into all visuals.
- Dynamic graphics: Engaging motion graphics were used to celebrate goals, highlight player performances, and recap matches.
- Fan-centric approach: The campaign prioritized fan engagement by using interactive elements and responding to fan comments.